A talent CEO says all the recently laid-off tech workers wading through corporate America’s sluggish job market should look to one growing area: data centers.
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Carrie Charles is the CEO and cofounder of Broadstaff, a staffing and recruiting firm that works with companies like Oracle and Verizon. She says that with Big Tech’s AI infrastructure buildout underway across the country, Broadstaff’s business is booming.
Aside from all the construction workers needed to build data centers, Charles says she constantly fields staffing inquiries for skilled electricians and technicians to install and maintain the physical hardware inside the facilities.
“Our phone has never rang so much in our 10 years as a staffing company,” Charles said. “The space is on fire right now — it’s wild.”
Charles sees a disconnect between the demand for data center talent and the thousands of laid-off desk workers struggling to find a new 9-to-5 office job.
Data center job listings increased by 64% between 2023 and 2025, Deloitte found. Industry leaders also say job openings outpace recruitment. A survey from industry organization Uptime Institute found that 54% of data center executives reported talent acquisition as their main hurdle.
“Young people — people in their 40s — getting laid off is all over the media, and it’s this massive shock,” Charles said. “But there’s a massive opportunity over here.”
Data centers offer a limited number of permanent jobs per facility. Still, Charles said the market is expanding as more large data centers pop up across the country.
Employment at data centers in the US increased by over 60% from 2016 to 2023, according to the US Census Bureau.
Working as a data center technician could be a good fit for someone who likes being hands-on but isn’t ready to fully let go of the corporate world.
“It’s almost like a white-collar trade job,” Charles said. “It’s a technical role, but you’re not sitting all day long.”
Data center technician jobs are growing
A data center technician does on-site tech support and hardware maintenance. The job can be physically demanding, Charles said, and sometimes it involves moving between sites if you work for a company with multiple data centers in a region.
As data center technology evolves rapidly, more companies are launching their own training programs for entry-level workers.
For instance, the Uptime Institute offers a data center certification program that takes five days to complete.
“It all comes down to positioning,” Charles said. “You’re bringing skills like operations, troubleshooting, reliability, or even customer experience.”
Advanced technicians can make $80,000 to $100,000
Technicians are “not going to immediately start making six figures,” and entry-level data center technicians can make between $45,000 and $65,000 a year, Charles said.
While having a background in IT or completing certification programs can be helpful in landing a job, employers mostly look for a “can-do” and “no task too small” mindset in entry-level employees, she added.
“You might be working from 7:00 p.m to 7:00 a.m.,” Charles said. “They want to make sure you’re the kind of person who will do the job and stay in the role.”
Technicians can move up relatively quickly to more advanced technician or facilities management roles.
“With a few basic certifications and a willingness to work shifts, you can ramp quickly,” Charles said. “In most cases, you are back to that $80,000 to $100,000 a year range within 18 to 24 months.”
Specialized electricians can make $200,000 to $300,000
If you have a higher risk tolerance, Charles recommends becoming a licensed electrician and seeking out apprenticeships with data center specialists. For instance, Broadstaff works with Wachter, a national electrical contractor that works with large data centers and offers apprenticeship programs.
Although becoming a licensed electrician can require four to five years of trade school and multiple apprenticeships, it’s a path that can yield a larger payout in the long run.
Senior electricians can easily make over six figures, Charles said, and those with specialized knowledge of data center technology, such as liquid cooling and fiber cabling, can make between $200,000 and $300,000 a year.
Electricians are expected to be in high demand over the next decade. The US Bureau of Labor Statistics projects 81,000 job openings for electricians annually through 2034. BLS says the job outlook for electricians is growing “much faster” than most other occupations.
Gen Z is already on board with blue-collar trade work. Charles says it’s time for everyone else to catch up and start viewing blue-collar jobs as viable careers.
Going to law school in your 30s or 40s is a similar commitment to becoming certified as an electrician, Charles said. Both require years of training from the ground up and come with short-term financial setbacks — and high long-term salary potential.
“It’s hard, and there’s an element of risk,” Charles said. “But the opportunities are massive. You have to take a step back to take a step forward.”
