Carrie and Brian Smith rented an RV in July 2023 while participating in RAGBRAI, an annual seven-day bicycle ride across Iowa.
Their accommodations weren’t cheap — or particularly nice.
The bath towels were “kids’ old swimming towels,” Carrie told Business Insider. “The seats had cuts in them, and the upholstery was dried out. It was just kind of junky.”
The couple, who both fly for a major airline and met while working for the pilots’ union, thought they could offer travelers a more polished experience.
They were also looking for a business they could continue operating after their flying careers ended. Federal rules require airline pilots to retire at 65. Brian is about six years from mandatory retirement, while Carrie has about a decade remaining.
They skipped the trial run and bought seven RVs
The Smiths — who are accustomed to juggling demanding careers, unpredictable travel schedules, and a blended family of seven children — moved quickly. A few months after the bike ride, they came up with a name for their company: Suite Glamping Adventures. By the end of 2023, they had formed an LLC and bought seven new, Class C RVs.
“We went all in,” Carrie told Business Insider.
Carrie and Brian Smith
Purchasing the vehicles, which they financed through several lenders, was only the beginning, she added: “When you buy an RV, you’re not buying a fully furnished RV. You’re buying an empty apartment.”
They stocked each one with sheets, towels, kitchen supplies, toiletries, first-aid kits, and other items a traveler might need.
Starting with seven RVs, which they named after their seven children, rather than testing the business with one, was intentional.
“We didn’t want to park it in our driveway and see what happened,” Carrie said. “We wanted to give this a go.”
A larger fleet allowed them to offer several vehicle sizes and keep backup RVs available when one needed repairs. It also helped them establish themselves as a rental company rather than an individual owner renting out a personal vehicle.
“We thought if we could do it on a scale that would result in more rentals and get us out there as an actual business quicker, then it would work well,” Brian said. “And it really did. We were sold out in our first week that it opened in February of 2024.”
The complexities that come with owning and renting RVs
The Smiths encountered their first major problem before they even received their fleet.
They had requested that all seven RVs be delivered winterized, but only three were. Dallas then experienced an extended stretch of temperatures below 20 degrees, causing approximately $16,000 in freeze damage.
It became evident quickly that “it wasn’t going to be a cakewalk,” Brian said.
Courtesy of Carrie and Brian Smith
Other challenges have included keeping up with maintenance, difficult renters, vehicle damage, and finding a place to store their fleet, which has expanded to nine RVs. Business Insider verified their ownership by reviewing the insurance identification cards for all nine.
They initially paid about $2,000 a month for covered parking at a public-storage facility. It was expensive and inconvenient, as the facility generally did not allow them to perform repairs or oil changes on-site.
As Brian saw it, paying for storage meant “you’re just throwing the money away.” So in late 2025, the couple purchased 2.5 acres where they could store and maintain the RVs. They’re now building covered storage that they plan to rent to other RV owners, turning a recurring expense into another potential revenue stream.
The Smiths have also learned to outsource. They now pay contractors to handle cleaning, laundry, and some maintenance rather than attempting to do everything themselves between flights. They’ve also started using Wheelbase, a management platform to centralize bookings and vehicle information. They list their rentals on a platform called Outdoorsy.
The work is unpredictable and, “it generally takes more time than you think,” Brian said.
The business is part of their long-term financial plan
The business is not yet producing substantial profit, but the Smiths said it has already helped them financially through tax deductions and the accumulation of assets. As high-earning W-2 employees with several children in college, they were looking for ways to invest their money in a business rather than continue to face a growing tax bill.
“If we start the business and put the money that we would be throwing into taxes into RVs, we can get something to produce cash flow,” Brian said, noting that their strategy depends in part on depreciation deductions tied to the RVs.
Courtesy of Carrie and Brian Smith
The Smiths said the fleet was around breakeven during its first year. They believe it could eventually generate $150,000 to $175,000 in annual revenue, and potentially $200,000 to $250,000 as they improve operations and pursue more corporate and event bookings.
But revenue is not the same as profit. Loan payments, maintenance, insurance, cleaning, platform fees, and other expenses still have to be deducted. For now, the Smiths are using their airline salaries to absorb the early costs and build the operation before Brian is required to stop flying. They hope that by retirement, the company will provide both income and a new way to spend their time.
“It’s kind of the next phase,” Carrie said. “We took care of our kids for a long time, and now here we are taking care of our RVs that are named after our kids.”
