Author: Editor

Business Insider is seeking nominations for the most innovative influencer marketers who work for brands. Submit your pitches through this form.Creator marketing has become a core part of the brand playbook as audiences shift from linear TV to social platforms like YouTube and TikTok.US ad spending in the category is estimated to hit $44 billion in 2026, from $37 billion in 2025, according to a report from the Interactive Advertising Bureau.Marketers are getting increasingly creative and sophisticated in their use of creators. Gap has gone heavy into tie-ups with creators and up-and-coming celebrities to promote its apparel, co-creating a hoodie…

When I got a job with a nice signing bonus, I didn’t think twice before hiring movers. After all, I finally had adult furniture.In retrospect, that was a huge mistake.My move from Denver to NYC was a $5,000 cross-country crash course on how a full-service move can be far too expensive financially, practically, and mentally.Now I approach moving as an exercise in decluttering and a chance to customize my new space to fit my needs.The cost of a full-service move isn’t just about moneyWhen I got stranded in my first New York snowstorm while apartment hunting, the cost of unexpected…

U.S. Federal Communication Commission (FCC) Chairman Brendan Carr speaks during a press conference, following an open meeting of the FCC, in Washington, D.C., U.S., July 22, 2026. Kylie Cooper | ReutersDisney’s ABC has filed a First Amendment lawsuit against the Federal Communications Commission, calling the government agency’s recent investigation into the company a “retaliatory campaign” due to the nature of its programming, which has been critical of President Donald Trump. The broadcast network filed the lawsuit on Tuesday in a district court in Washington, D.C. It comes months after the FCC launched an early renewal of a set of ABC’s…

A seatback on an American Airlines Boeing 737.Leslie Josephs/CNBCAmerican Airlines is finally giving a green light to seatback screens as the carrier works to close a profit gap with rivals Delta Air Lines and United Airlines. But customers will have to wait a little while.The new screens, which will feature 4K displays, will start appearing with new deliveries from Boeing and Airbus in 2028. The airline will also retrofit aircraft so passengers in all cabins will be able to use the screens and other additions like Bluetooth audio pairing and USB-C charging. American has been “seriously considering” the technology, along…

Brunswick Corp., a global leader in boat manufacturing and recreation on the water, is counting on advanced technology to help with stalling sales. The parent company of Sea Ray, Boston Whaler and other boat brands, says advanced navigation technology and autonomous docking can take some of the complexity out of maneuvering a vessel around a crowded marina.The bet is twofold: convince would-be buyers to dive into a market that’s been sluggish — with retail sales of new vessels expected to remain subdued through 2026 — and increase aftermarket and recurring revenue through technology and software sales. Brunswick’s portfolio extends well…

A bucket inside a Home Depot store in San Jose, California, US, on Thursday, Aug. 13, 2026. David Paul Morris | Bloomberg | Getty ImagesHome Depot on Tuesday reported fiscal second-quarter results that beat Wall Street expectations on the top and bottom lines and reaffirmed its full fiscal-year guidance.”We continue to operate in what I call ‘frozen housing market’ conditions, but we also know that we’re taking share and that we’re serving our customers better every day,” CFO Richard McPhail told CNBC. “It’s a reflection of the continued investment we’ve made and the focus on executing our strategy.”McPhail said Home…

When Joanne Wang went out for dinner to celebrate her 24th birthday, she expected to split the meal evenly. She was spending the evening with a new friend, so she figured they would each pay for their own order. When her friend decided to bring her boyfriend along at the last minute, Joanne didn’t think it would complicate the economics of the dinner.Instead, Joanne said, the new friend and the boyfriend ordered oysters and calamari — appetizers Joanne couldn’t share because of her shellfish allergy. They also had two more drinks than she had each. At the end of the…

In this book excerpt from “Future Rich Person,” author Haley Sacks, creator of Mrs. Dow Jones, shares how an embarrassing 401(k) conversation sparked her money journey.Back in my 20s, I wanted to be a comedian.I was working as a page at Late Show with David Letterman during the day and doing stand-up and improv on the Lower East Side at night. In my free time, I made YouTube videos you will never find (don’t even try it) like “GRWM to Zip Zap Zop.”On the side, I babysat a kid named Winthrop on the Upper East Side (yes, his real name),…

Ilia Penzin and Liliia Penzina call their café and art gallery their baby.”A big baby,” Penzina said, laughing. The entrepreneurs’ first year running T.O.L.K. in the Brooklyn neighborhood of Bushwick has been defined by the personal sacrifice and precarity of running a small business in one of the most expensive cities in the US. To fund the startup costs, they moved in with roommates to save on rent, took a $30,000 loan from family, and went into credit card debt. Still, they remain optimistic and would encourage other would-be entrepreneurs to follow their dreams. The café is located at 286…

Navigating New York City’s economy can feel like a gauntlet of minor indignities. Selling ice cream, for some reason, requires two different permits. Want to quit your gym? You may have to send a certified letter by mail. Oh, and before you haul your belongings to that storage unit, you’d better read the fine print real carefully to see how much of a tease that teaser rate is.Zohran Mamdani is sweating this kind of small stuff. His administration is targeting the fees, scams, and bureaucratic headaches that make day-to-day life in New York slightly more annoying. They’re going after rule-breaking…