Author: Editor

After more than two decades at Mars, overseeing iconic brands like M&M’s, Skittles, and Twix, the company’s chief brand officer, Rankin Carroll, says one of the biggest mistakes marketers make today is forgetting a simple idea: entertainment still matters.As marketers race to embrace AI, data, personalization, influencers, and new measurement tools, Carroll told Business Insider in an interview for its “CMO Insider” podcast that the industry sometimes loses sight of what consumers are actually looking for.”I think what’s critical to cut through is it’s still a game of compelling stories,” Carroll said. “People are still looking for content that captures…

This as-told-to essay is based on a conversation with Kymm Dracup, a 56-year-old based in Toronto. It’s been edited for length and clarity.My daughter says, “Don’t worry, Mom, you’ll get a job. I’ve seen your résumé, you’re great.” I don’t think my daughter realizes the effect that my age, 56, has on my confidence and finding work.I was unemployed for 22 months before landing a temporary consulting job a few months ago. There’s no guarantee for a transition to full-time work, and I’m really scared about my future.I’ve been rejected countless times, and I recently got evicted from my home.…

Maria Ruhtenberg, an attorney with the Iowa Office of the State Public Defender, has settled with the state after she was fired and later reinstated following online comments she made about the shooting death of conservative activist Charlie Kirk. Kathryn Gamble for NPR hide caption toggle caption Kathryn Gamble for NPR By the time Maria Ruhtenberg was fired from her job last September for posting about Charlie Kirk’s assassination, few people even knew what she had written. The posts and comments she had made on Facebook were only visible to her friends. Just one person – a Facebook friend she…

Anthony Bailey, 61, holds one of his grandchildren in this May 2025 photo. Via Anthony Bailey/Family hide caption toggle caption Via Anthony Bailey/Family Two years ago, a judge freed Anthony Bailey after 27 years in the federal penitentiary, giving him a second chance at life. And Bailey has been making the most of his early release. Between long hours driving a city bus in Indianapolis, attending barbecues and playing card games with family, Bailey has developed deep roots in his community. Now, after a ruling from the Supreme Court and a legal move by the Justice Department, Bailey, 61, is…

When I returned to Japan at 50, it was to keep a promise.Fresh out of university in 1990, I had the opportunity to teach English through Japan’s Ministry of Education. I had no idea how to teach, but I wasn’t about to pass up the chance to live in Asia.I expected to leave Japan on my own after a few years. Instead, I met the woman who would become my wife. Have you relocated abroad — especially to Asia — for career opportunities, retirement, or lower living costs? We want to hear from you. Fill out this short form to…

Traditional “marketing” is now only a sliver of the CMO job.The top marketers of 2026 are part brand-builder, part data scientist, part cultural weathervane, and part AI wrangler.”It used to be one, two, or three-dimensional,” Comcast’s Jon Gieselman said of marketing. “Now, it feels like it’s 20 or 25, and you increasingly have to become more of a technologist these days to really drive the business in a way that’s going to keep up with everyone else.”Business Insider’s annual list of the most innovative CMOs spotlights marketers, including Gieselman, who are pushing their brands into new territory and delivering measurable…

Voting booths in Bangor, Maine CJ Gunther/Getty Images hide caption toggle caption CJ Gunther/Getty Images A federal judge on Monday ruled that a Trump administration project to aggregate Americans’ personal data to check voter eligibility is unlawful, and the resulting data tool cannot be used in its current form. Several states have already run their entire voter lists through the system, known as SAVE, that was overhauled by the Trump administration last year. While the tool is supposed to flag potential noncitizens and deceased voters, a number of American citizens who are foreign-born have been mistakenly flagged as potential noncitizens…

This as-told-to essay is based on a conversation with David Schulhof, the 55-year-old founder and CEO of MUSQ Global Music Industry ETF based in New York City. It’s been edited for length and clarity.I grew up with Clive. I went to school with his kids, and my dad was actually hired by him for a job early in his career. I’ll always remember he had this amazing apartment on the West Side that we’d go to every year to watch the Macy’s Thanksgiving Day Parade from.When I was growing up, Clive always shared amazing stories about the artists he worked…

SlateStone Wealth chief market strategist Kenny Polcari discusses whether investors are too dependent on AI, Space X’s IPO and his outlook for the markets on ‘Varney & Co.’ Coca-Cola and the IRS are heading to court with $20 billion on the line amid a years-long dispute over the beverage company’s reporting of profits made in the U.S. and overseas. The soda giant is taking its case to a federal appeals court in Miami as it looks to resolve a tax liability stemming from how Coca-Cola and its foreign subsidiaries disclosed profits from 2007 to 2009 using an accounting practice known…

The Supreme Court Andrew Harnik/Getty Images hide caption toggle caption Andrew Harnik/Getty Images The U.S. Supreme Court refused Monday to stop the execution of Victor Saldaño, convicted of murder in Texas in 1996, but who subsequently got the support of not just defense experts, but state experts as well, who determined that he was intellectually disabled and thus not eligible for execution under the law. Saldaño was convicted of murder in a robbery gone wrong, but his first lawyers did not raise the claim of intellectual disability at trial. Saldaño was in the country illegally at the time of the…