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Surfside drinks on display at the trade show during CinemaCon 2026 at Caesars Palace in Las Vegas on April 15, 2026.Travis P Ball | APAbout a decade ago, sales of LaCroix began to skyrocket. Soon, flavored seltzers were everywhere, from grocery store refrigerators to liquor store shelves.But the era of bubbles looks like it is winding down, thanks to seltzer fatigue. Now, non-carbonated drinks, from Liquid Death to Surfside Iced Teas, are taking the spotlight.”If you think about where there’s more growth, where there’s more consumer interest relative to a few years ago, it’s a shift more to still, across…

This as-told-to essay is based on a conversation with Rob Mallernee, the CEO of Eton Solutions, who teaches a class in private wealth management at the University of North Carolina Kenan-Flager Business School. Business Insider has verified his employment. This piece has been edited for length and clarity.I teach a wealth management class at the University of North Carolina, where I show students how being intentional about their spending can shape their finances long term.The vast majority of people, especially those without financial training, underestimate how much they could save over a lifetime by avoiding these common spending traps.Most people…

US households have spent much of this year waiting for the other shoe to drop.After the US and Israel’s war with Iran sent the oil market reeling, starting in late February, it seemed that grocery bills would not be too far behind. Transportation costs have risen for many businesses, and some supplies, such as the fertilizer farmers need to grow produce, have been disrupted.But while gas prices have slammed drivers’ wallets in the last few months, the cost of many staples at Costco has hardly budged since January.I’ve been visiting a warehouse in Wisconsin every few weeks this year to…

‘… Or we could just quit our jobs and do whatever we want.’The first time it came up, it was more of a joke than anything. We were sitting together in the living room of our downtown Seattle apartment in April 2025, watching boat traffic on Lake Union, when Charlie suggested it.We were looking for options. Bianca was in the US on a work visa, and for weeks our worried families in Canada had been sending us news stories of US visa holders and tourists getting arrested at border crossings and enduring weekslong detentions.At first we casually shrugged it off,…

Scott Klipper needed to be in two places at once.The 39-year-old father had to pick up his son from school and take him to an after-school program, but he and his wife were both stuck at work. He scanned local Facebook groups for a part-time babysitter but couldn’t find anyone willing to do a half-hour drop-off or an on-demand assignment.”I just wanted someone to walk my kid a couple of blocks,” Klipper said. “I would see all these parents posting in these Facebook groups saying, ‘I need someone just to pick up my kid.'”Then Klipper encountered Lovable.Over the course of a week,…

Police and members of the Secret Service block streets around the White House, Saturday, May 23, 2026, in Washington, D.C. Alex Brandon/AP hide caption toggle caption Alex Brandon/AP WASHINGTON — The U.S. Secret Service shot a person near the White House on Saturday, and a bystander also was shot, a law enforcement official said. Both individuals were said to be in critical condition, according to the official, who spoke on the condition of anonymity because they were not authorized to discuss the investigation. Journalists working at the White House on Saturday reported hearing a series of gunshots and were told…

Jeremy Scott’s speech at a college graduation ceremony began with an AI-written speech, which could have ended in boos.Instead, the fashion designer received roaring applause.Scott’s commencement address at the Kansas City Art Institute on May 16 began predictably. He congratulated students on reaching the “threshold of a new beginning.” He said their “power is limitless.””Sounds kind of cliched, right? Doesn’t sound authentic, does it? Sounds like you’ve heard it before, right? It’s because it’s AI,” he revealed.Then, Scott ripped up his AI-written speech to laughs and loud cheers from the audience. He told the students they don’t want the “AI…

My husband and I bought our farm in Banks, Oregon, 25 miles outside Portland, in 2017. From the start, we dreamed of retiring there and envisioned multiple generations of our family living on the property. We had plenty of room with acreage, a four-bedroom farmhouse, and a barn. My daughter Maria and her husband Stephen moved to the farm where she ran her horse business while my husband Scot and I lived in Montana, following a job for him. Retirement took longer than we planned. And we never envisioned living in a multigenerational home. My daughter paid us rentWe longed…

Travelers walk through the terminal at Ronald Reagan Washington National Airport on May 1, 2026.Leslie Josephs | CNBCHigher fuel prices are testing how badly consumers want to travel this summer, whether flying or driving.Airfare hasn’t been this high since May 2022, when airlines stumbled out of the pandemic with aircraft and employee shortages to face hordes of consumers ready for “revenge travel.” Gasoline is above $4 a gallon and could go higher, AAA warned this week.Jet fuel prices doubled in the span of less than three months this year after the U.S. and Israel attacked Iran, kicking off a conflict…

Rolfo | Moment | Getty ImagesThis summer, mega artist Harry Styles will take the stage at Madison Square Garden in New York City for an exclusive 30-show residency – his only planned stop in the country and a show that’s garnered intense attention since its announcement.Despite her best efforts, Shira Elfassy won’t be there.”His tickets were absurd,” Elfassy, 29, told CNBC. “It felt like an insult going in and seeing, like, not only can I not get in, not only are there no tickets left, but even then, the most basic price point is $500 for a nose-bleed seat —…