Author: Editor

A Spirit commercial airliner prepares to land at San Diego International Airport in San Diego, California, U.S., January 18, 2024. Mike Blake | ReutersThe Trump administration is in advanced talks for a financing package for Spirit Airlines as the carrier is facing the risk of a liquidation, according to a person familiar with the matter.Spirit had been facing a potentially imminent liquidation, people familiar with the matter told CNBC last week, speaking on the condition of anonymity to discuss matters that had not yet been made public. The Dania Beach, Florida-based carrier in August filed for its second Chapter 11 bankruptcy…

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“Thank you for your interest in the position. After careful consideration, we’ve decided to move forward with a candidate who more closely aligns with the role.” Loading audio narration… I’ve come to read various iterations of that sentence frequently these days as I apply to part-time jobs.I graduated with distinction from The Ohio State University in the spring of 2025. While I majored in film, a degree that will often raise eyebrows and sow doubt about post-graduation job prospects, I fully made use of the liberal arts and interdisciplinary education. I was involved in multiple student organizations, completed four internships…

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A version of this article first appeared in the CNBC Property Play newsletter with Diana Olick. Property Play covers new and evolving opportunities for the real estate investor, from individuals to venture capitalists, private equity funds, family offices, institutional investors and large public companies. Sign up to receive future editions, straight to your inbox. Life science laboratories, mainly in biotech and biopharma, saw a massive drop in demand last year after the National Institutes of Health was forced to cancel billions of dollars in research grants. NIH funding was cut severely by the federal government. Of the 10 largest life…

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Duolingo’s “unhinged” marketing strategy is getting a reset. Loading audio narration… Duolingo CMO Manu Orssaud helped build the learning app’s brand with absurdist marketing that leaned into TikTok trends and wasn’t afraid to get sassy in the comment section.Now, Duolingo and its rotund Duo bird mascot, who famously ripped out a fart in a five-second Super Bowl ad, are growing up.What does that mean? For one, fewer “butt jokes,” Orssaud told me in an interview.While crass humor gets eyeballs, there’s a risk in getting more and more risqué to maintain the shock factor. Orssaud wants to recalibrate Duolingo’s marketing output…

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Apple’s incoming CEO, John Ternus, is set to inherit an intriguing marketing challenge from his predecessor, Tim Cook. Loading audio narration… By most metrics, Cook is leaving the company’s longtime hardware chief with a brand in top shape. Data from the brand valuation consultancy Brand Finance, shared exclusively with CMO Insider, pegs Apple’s brand value at $607.6 billion, its highest ever. This represents the value a company would be willing to pay to license Apple’s brand. The business fundamentals are solid, too.The dilemma for Ternus: Is Apple at a peak?US data captured by Lippincott’s Brand Aperture research-based measurement system in…

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Boeing reported a smaller than expected loss for the first quarter, with improvements across its businesses, including its key commercial aircraft unit, as the manufacturer tries to stem years of losses.Here’s how Boeing performed in the first quarter, compared with analysts’ estimates compiled by LSEG:Loss per share: 20 cents adjusted vs. a loss of 83 cents expectedRevenue: $22.22 billion vs. $21.78 billion expectedSales rose 14% to $22.22 billion in the first three months of the year. The company narrowed its net loss in the first three months of the year to $7 million, or 11 cents a share, down from a loss of $31…

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A Best Buy logo is displayed outside one of their stores on October 10, 2025 in San Diego, California. Kevin Carter | Getty ImagesBest Buy said Wednesday that company veteran Jason Bonfig will succeed Corie Barry as the retailer’s CEO on Oct. 31, taking over as Best Buy tries to break a run of stagnant sales.Bonfig, 49, is chief customer, product and fulfillment officer and rose through the ranks after joining the retailer as an inventory analyst in 1999. He will become Best Buy’s sixth chief executive officer and join the company’s board. Barry will stay on as a strategic…

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The return of Red Lobster’s “Endless Shrimp” promotion has seafood lovers salivating, but it might leave a bad taste in the mouth of the kitchen and wait staff, former servers told Business Insider. Loading audio narration… “It’s the time when the most staff quits,” said Saul Eugene, who worked at the chain in 2019 and 2020. During the promotion, Eugene said that diners would “sit there and eat shrimp for two and a half hours,” turning what should be a standard order into “essentially a 22-course meal” without a bigger bill to match.The result for employees: more work for less…

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Get ready, John Ternus. It’s your turn in the hot seat. Loading audio narration… When Ternus takes the reins as Apple’s CEO later this year, he’ll not only step into one of the most coveted jobs in business but also inherit complex challenges from his predecessor, Tim Cook.There’s no denying Cook was pivotal in Apple’s growth and dominance — the company’s stock is up nearly 2,000% since he took over in 2011. The past two years, though, have been marked by hurdles for the company. When he takes the helm, Ternus will be tasked with righting Apple’s AI ship, retaining…

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This as-told-to essay is based on a conversation with Dianna Dimambro, a 29-year-old incoming software engineer at a startup. She is based in Jupiter, Florida. Her identity and offers have been verified by Business Insider. The following has been edited for length and clarity. Loading audio narration… In 2022, I returned to school at 25 to become a UX engineer, a role that bridges software engineering and UX design, building scalable applications for users. I was previously doing social media management and website design, and already had experience with UX design.That first year, I had a lot of interviews and…

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