Author: Editor

Visa is betting that less is more when it comes to how it shows up to customers.Starting Wednesday, the letter “V” will begin to appear on some credit cards and on its digital properties, the company exclusively told Business Insider.Visa’s move signals that after 50 years of using the name, it feels it has enough brand recognition to be represented by a single letter. The change is also meant to pop more on small screens as people conduct more of their lives on their mobile devices.In addition to the “V,” Visa is introducing a new font, called Visa Sans, lopping…

As people begin to delegate online purchases to AI assistants and agents, the startup Azoma wants to ensure its consumer-goods clients make the shopping list.Azoma works with brands to help their products be discovered by AI shopping agents and platforms, including OpenAI’s ChatGPT, Google’s Gemini, Alexa for Shopping, and Walmart’s Sparky.The company exclusively told CMO Insider on Wednesday that it had raised an $11.2 million Series A funding round, led by Puma Growth Partners.Founded in 2022, Azoma initially focused on helping brands show up prominently in AI search and chatbots, operating in the fast-growing field of generative engine optimization, or…

Influencer marketing to baby boomers hits different — and not in the way brands intended.Research from Morning Consult, conducted exclusively for Business Insider, reveals a stark generational divide in attitudes toward influencers. Boomers — people born between 1946 and 1964 — are distrustful of influencers, skeptical of their recommendations, and more likely to find their content “annoying.”In the survey of roughly 2,000 US adults conducted in September, 31% of boomers said they trust influencer recommendations at least somewhat, compared with 62% of Gen Z and 64% of millennials. Two in five (40%) boomers surveyed said they trust influencers less than…

When Andie Allan scans job listings, her dog, Luther, is never far from her mind — or her side.The 92-pound German Shepherd has a spot on the couch in Allan’s home office. Allan, a marketing manager who hasn’t worked full-time in person in more than a dozen years, is looking for a job that lets her remain fully remote, in part so she can stay close to Luther.More than six years after the pandemic ushered in a work-from-home revolution, many office workers have gotten used to skipping some commutes and having more flexibility outside their 9-to-5. Others have embraced a…

SantaCon, which draws tens of thousands of drunken revelers and their bodily fluids to the streets of New York City each year, is coming back under new management.The notorious bar crawl returns eight months after federal prosecutors charged its longtime organizer, Stefan Pildes, with diverting more than half the millions SantaCon raised for charity to a “slush fund” he spent on lakefront property, luxury vacations, and other personal ventures.Pildes was president of Participatory Safety, the registered nonprofit which holds the SantaCon trademark and served as the divisive event’s official organizer from 2014 through 2025. The indictment alleges that he “misappropriated…

Anthropic’s AI chatbot can draft a speech in seconds, but the company is now hiring a human writer — for $295,000 to $345,000 a year.Anthropic isn’t looking for just anyone with a way with words. It wants someone with at least 8 years of experience who can quickly grasp technical concepts, help executives sharpen their thinking, and remain composed when news breaks.While some LinkedIn users reacted skeptically to the idea that the new hire’s work would be used to train AI, with an Oregon-based author commenting that this is the job one would take if the “writer wanted to build their…

People vote at a polling location at the Metro Headquarters Building during California’s state primary election in Los Angeles, California, on June 2, 2026. Frederic J. Brown/AFP via Getty Images hide caption toggle caption i Frederic J. Brown/AFP via Getty Images The Department of Justice is demanding California take the unprecedented step of segregating ballots associated with 20,000 people the department says are “likely” noncitizens. But an initial review by local officials suggests the list is “unreliable” and that some people on it had indicated in records they were born in the U.S. and therefore may be citizens. The new…

Ken Griffin shares the concern many anxious white-collar workers have about artificial intelligence.Once-stable and well-paid jobs will be made obsolete, such as translators, by the technology, the billionaire founder of $77 billion hedge fund Citadel and market maker Citadel Securities said on Tuesday. The US should begin embracing “reskilling” to help people who may be at risk of losing their jobs, Griffin added.”We need it in a profound way,” he said. “There’s talk about it, but there’s no action on that front.”His own employees shouldn’t start looking for a new gig just yet, though.Despite the “tremendous” advancement of AI models,…

Four of the nine Supreme Court justices — seen here in their 2022 official portrait — recused themselves from a music copyright case this week, meaning there was no quorum to hear the matter. Alex Wong/Getty Images hide caption toggle caption i Alex Wong/Getty Images Something unusual happened at the Supreme Court this week: so many justices stepped aside from a case about music copyrights that the court could not hear it. Major publishing companies and lobbying groups for movies and the recording industry all lined up this past summer to ask the Supreme Court to accept a case about…

Netflix needs to make better shows and movies in the US, its co-CEO said after its third-quarter earnings report.”We do need better execution in the US,” co-CEO Ted Sarandos said on the company’s Q3 earnings call on Tuesday.Netflix’s global content — including Latin America, Europe, the Middle East, Africa, and Asia — “is largely working,” Sarandos told investors.”The US is also working. It’s just not growing as fast as it could, or as fast as we’d like,” Sarandos said.Netflix’s biggest market is the US and Canada, which made up about 44% of its revenue this quarter at $5.6 billion. Next…