Author: Editor

The Porsche Mission S concept car.Courtesy PorschePorsche on Thursday revealed a concept car called Mission S that signals a new design direction and flagship model for the famed German sports carmaker.The debut of the sleek midengine vehicle is part of a turnaround plan revealed last week by the Volkswagen-controlled brand that includes efforts to boost profits through higher-end products and lower vehicle sales.Porsche described Mission S as “a first glimpse of the brand’s evolved design identity” that also represents a “super sports car platform” that will be positioned above its iconic 911 sports car.The vehicle’s design is recognizably Porsche but…

A view of a KFC restaurant in Vallejo, California.Justin Sullivan | Getty ImagesKFC’s U.S. restaurants will ditch PepsiCo and switch to Coca-Cola beverages next year, marking the first time in decades that the Yum Brands chain has changed its drink supplier, the restaurant company said Thursday.Some of KFC’s international markets serve Coke products, but the chain’s U.S. restaurants have stuck with PepsiCo drinks ever since Pepsi bought KFC in 1986. At the time of the acquisition, KFC was Coke’s second-largest fountain account, trailing only McDonald’s. Pepsi later spun off KFC, along with sister chains Pizza Hut and Taco Bell —…

This as-told-to essay is based on a conversation with Saimah Chaudhry, cofounder and chief operating officer of Zevo. It has been edited for length and clarity.Back in 2015, I was working for a SaaS company that I’d founded. It mostly served clients in the restaurant industry, where my parents and grandparents were both entrepreneurs.One day, I was meeting with an out-of-town client who was staying in Manhattan Beach. He mentioned he’d rented the BMW he was driving from Relay Ride (which later became the car rental app Turo).That was the first time I heard of car sharing. I was working…

If you’re hoping to get an early-career job in the age of AI, get ready to pick up the hard hat, scrubs, or chalk.Recent graduates are entering a job market where entry-level work is increasingly being reshaped by AI models, but not all fields may be equally exposed.Business Insider analyzed data from a September working paper by US Census Bureau researchers that estimates the extent to which different fields of study are exposed to AI. The paper evaluates exposure by assessing whether GPT-4 could substantially reduce the time required to complete tasks in jobs that young graduates in each field…

A JetBlue Airbus A321 lands at Los Angeles International Airport on March 7, 2026 in Los Angeles, California. Kevin Carter | Getty ImagesJetBlue’s new domestic first class, BlueFirst, is now available for booking on flights across more than 30 routes, the airline said Thursday.This option will be available on domestic flights that are not currently served by the airline’s lie-flat Mint business class, which it offers on longer flights. It’s part of an overhaul of the carrier’s fare options, which will include basic options that don’t come with things like seat assignments, a standard option, and a “flex” option, which…

Lyft is creating a new brand to target the business travel market.The division, called Alcove, will combine new corporate travel offerings with UK-based TBR Global Chauffeuring, which Lyft acquired last year for the equivalent of $110 million.Alcove will provide “the highest levels of service” with “great chauffeurs,” Lyft CEO David Risher said in a statement Thursday.”Like the bridge instead of the tunnel? Prefer 72 degrees? Want the rear window open just a bit? That’s what Alcove will offer,” he said.Alcove is the latest effort by a ride-hailing company to tap into business and executive travel — a market that companies…

A cortisol-spiking nightmare or just another morning in a modern family home? Apple’s latest ad has divided both the internet and advertising pros over whether its chaotic depiction of family life hits the mark.The ad for its new HomeView smart home device follows a family hurrying to get ready for the day. The parents and siblings variously bicker about the etymology of “French toast,” the temperature of the thermostat, and the whereabouts of their missing belongings, all while barking commands at the device that’s supposed to make their lives easier.”As an unapologetic tech fan, it’s been a while since a…

A Southwest Airlines Boeing 737 airplane departs from San Diego International Airport on May 27, 2026.Kevin Carter | Getty Images News | Getty ImagesGoodbye, A-List and A-List Preferred.Southwest Airlines is scrapping its two-tier loyalty program starting next year and instead rolling out silver, gold and platinum levels that are similar to what other carriers offer, as the once-quirky airline seeks to increase revenue and reward its biggest spenders.Southwest executives have been overhauling the airline, getting rid of longtime customer perks like two free checked bags and open seating. It’s now charging for some of those options, like rivals have been…

I’m a woman of many hats, one of which is a side-gig connoisseur. My friends and family joke that I’m always doing some random hustle that I wasn’t doing the week before.As gigs go, I’ve done the pet-sitting, dog-walking, and child-care of your typical college student. As I’ve gotten older, I’ve stumbled upon more unique arrangements. This past June, I began the long-term weekly job of cleaning my 92-year-old neighbor’s house — and we’ve even become what I would consider friends.This arrangement came about when I was looking for another cleaning gig I came across this cleaning gig while chatting…

The creators who call themselves your “Silicon Valley and Wall Street big sisters” are looking to level up their media brand.The Tiger Sisters are joining the Vox Media Podcast Network, they shared exclusively with Business Insider.Vox will take on sales, marketing, and distribution for the show, which often cracks Spotify’s top 10 business podcasts and has peaked at No. 1 for business and No. 3 for all podcasts in the US on Spotify. The show has over 200,000 subscribers on YouTube, with popular episodes like “Everything We Learned in 29 Minutes at Harvard Business School” and “Never Start an Email…