Author: Editor

Fiber is suddenly everywhere.Just how much has it permeated our society? Well, how about a Super Bowl ad: Raisin Bran will run a Super Bowl ad this weekend starring William Shatner as the pitchman “Will Shat,” extolling the virtues of the bran flakes.The ad leans into the truth about Raisin Bran that, for decades, it tried to obscure with messaging about its plentiful raisin content: This cereal makes you poop.I’ll admit: I laughed. I can’t deny a good poop joke, and its frankness about the reason some people enjoy bran cereal reminded me of my favorite SNL sketches for “Colon…

There are several reasons to visit Hocking Hills, a foliage-rich region in the Appalachian foothills of Ohio: the majestic views, year-round outdoor adventures, and the chance to escape overwhelming city life.The six shipping container homes dotting the region are another.”Right now, I feel like the big push is experiential hospitality for people. It’s no longer just staying at an Airbnb,” Emily, 38, told Business Insider. “What does it look like? What does it feel like? What’s the experience like when you’re there?”While shipping containers might conjure visions of warehouses or loading docks, Seth and Emily Britt believed they could create…

This as-told-to essay is based on conversations with Daniel Kolcun, owner of Gridiron Football Prep. It has been edited for length and clarity.I got let go from my job in 2021 as part of a companywide reduction.At the time, I had been working in football product management at Wilson Sporting Goods, overseeing football products and working with teams, factories, and leather suppliers across college and professional football.Wherever I went, the same topic of discussion came up: What’s the best way to break in a football?I had been preparing footballs for years as an add-on service within my role for select…

For years, my morning routine consisted of setting the alarm on my iPhone half an hour early, hitting snooze every nine minutes, and telling myself that the only way I could wake up was by blasting my eyes with blue light.My phone alarm did wake me up — but it also got me hooked on my screen from the minute I opened my eyes. My morning scroll transitioned from checking text messages to a stream of short-form content and ads on Instagram, TikTok, and X.It was all too much.The solution turned out to be surprisingly simple: a $16 alarm clock.…

When Kent Ha was laid off from his digital marketing role at Intel last July, he’d been mentally preparing for the possibility that his job could be cut — in part due to AI.Prior layoff rounds had left him concerned about his job security. Plus, earlier that year, Intel announced plans to outsource much of his division’s work to Accenture, which it said would use AI to enhance its marketing efforts.”That made it seem even more likely that our group would be hit,” said Ha, who’s in his 30s and based in Portland, Oregon.Over the past year, I’ve spoken with…

Samuel Boivin | Nurphoto | Getty ImagesArtificial intelligence companies are playing their biggest role yet at the Super Bowl, with all the major AI players buying ads to showcase their tools – both for consumers and for businesses –  to the expected audience of as many as 130 million people. This year’s Super Bowl ads cost a record $8 million on average for a 30-second spot, with some priced as high as $10 million, plus more to produce the ads. Deep-pocketed tech giants and startups alike are seizing the opportunity to be part of the national conversation.A battle started the week…

The NFL plans to hold talks with non-traditional media companies to potentially sell them the rights to a live game, NFL Media chief Hans Schroeder told CNBC Sport on Friday.”We have other people that are both partners in a smaller sense — maybe not a full package — or people that still are in the media landscape somewhere that would like to be an NFL live game partner,” Schroeder said in an interview from Radio Row ahead of Super Bowl LX in San Francisco. “We’re going to have those conversations,” he added. “We want to understand all our options and…

Bookkeeping, tax and outsourced CFO services company Pilot announced the launch of its new Pilot AI Accountant, touted as a full virtual worker that can autonomously run the entire bookkeeping and financial reporting process end to end with zero need for human intervention. Processing Content”We’re talking full accrual basis bookkeeping,” said co-founder and CEO Jessica McKellar in an interview. “That is: transaction import, reconciliation, categorization all according to your preferences, revenue recognition, payroll, asset capitalization and depreciation, the production and maintenance of all supporting schedules that tie out our proof of work on the balance sheet, the construction of the financial…

The tax-filing season for individuals just opened recently, but businesses already got a head start on benefiting from the various tax incentives included in last July’s One Big Beautiful Bill Act.Processing ContentAmong the major changes are new deductions for tip income, overtime pay, senior citizens and vehicle loan interest. For businesses, the OBBBA renews and makes permanent tax breaks for 100% bonus depreciation, immediate expensing of domestic research and development costs without a five-year amortization requirement, along with business interest expensing, qualified small business stock, the qualified business income deduction and more.”I think that tax season is always going to…

This as-told-to essay is based on a conversation with Harry Luu, owner of PlantZaddyTherapy. It has been edited for length and clarity.I’ve always been a gardener and enjoyed being around plants. While I was in graduate school studying math, my collection of houseplants grew. There’s an attention to detail and a hyperfocus that I found in both mathematics and plants, so my hobby complemented my academic career.During the pandemic, my interest in rare plants blew up. I started getting a bigger collection and trading up for more valuable plants.Eventually, my hobby transformed into a business. I finished my graduate degree…