A new study revealed that TaxSlayer ranks highest in customer satisfaction among do-it-yourself tax services.
J.D. Power’s inaugural U.S. Tax Preparation Satisfaction Survey found that the perceived value for price is the differentiating factor between top- and bottom- performing brands. This year, the overall satisfaction among filers landed at 705 on a 1,000-point scale.
TaxSlayer had a score of 712, outranking Intuit TurboTax (708), H&R Block (706), TaxAct (692) and Jackson Hewitt (681).
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“This new study finds that tax filers using the largest brands often perceive little differentiation between do-it-yourself tax services and professional tax services,” Mike Foy, managing director of the wealth management practice at J.D. Power, said in a statement. “With 81% of study respondents indicated the price of their chosen service met their expectations — and as do-it-yourself platforms continue to get more intuitive, easier and make switching platforms more seamless — professional services are going to have to do something beyond providing filing advice to close the value perception gap.”
The study collected responses from March through June 2025 from 1,969 customers who filed annual tax returns in the past nine months using an online service, a tax software or a hired professional. Overall customer satisfaction was measured based on seven categories: digital channels; level of trust; ease to prepare and file taxes; met tax preparation and filing needs; people; resolved problems or questions; and value for price.
