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Home » 11 US States Where the 30% Housing Rule Still Holds up
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11 US States Where the 30% Housing Rule Still Holds up

EditorBy EditorJuly 4, 2026No Comments3 Mins Read
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Most of us have heard the golden rule of housing: Don’t spend more than 30% of your income on housing. Known as the 30% rule, it’s a benchmark financial experts often cite to help households avoid becoming “house poor” — meaning you have little savings left after paying monthly housing costs.

Unfortunately, for many Americans, that standard works better in theory than in practice. Realtor.com data shows that in most states, households earning the median income cannot comfortably afford a median-priced home without stretching their budgets too thin.

It’s a reality shaped by the same persistent strains on housing affordability: high mortgage rates, high home prices, and economic headwinds such as inflation, which continue to drive up the cost of everyday necessities like food and gas.

The good news is that Realtor.com has identified 11 states where homebuyers can still afford homes without overburdening themselves financially. The majority are located in the Midwest, and surprisingly, not a single state in the South — a region often associated with lower living costs — made the cut.

“Midwestern states tend to have stronger labor markets, which keep incomes high relative to home values,” said Joel Berner, a senior economist at Realtor.com. They also “have less of a lower tail of household incomes than the Southern states, so more Midwesterners end up able to afford homes.”

Here are the 11 states where a household earning the median income can afford a typical home without spending more than 30% of its income, according to Realtor.com.

11. Minnesota

Minneapolis, Minnesota, USA downtown city skyline over the river at dusk.

Minneapolis.

Sean Pavone/Getty Images

Share of median income needed to afford a median-priced home: 29.9%Median household income: $88,572Median home-list price: $388,212

10. Maryland

Baltimore, Maryland, USA Skyline over the Inner Harbor at dusk.

Baltimore.

Sean Pavone/Getty Images

Share of median income needed to afford a median-priced home: 29.8%Median household income: $99,340Median home-list price: $434,302

9. Missouri

Aerial view of Jefferson City, Missouri. Jefferson City is the capital of the U.S. state of Missouri

Jefferson City, Missouri.

Mihai_Andritoiu/Shutterstock

Share of median income needed to afford a median-priced home: 29.5%Median household income: $69,725Median home-list price: $301,158

8. West Virginia

Richmond, Virgina, USA downtown skyline.

Richmond, West Virginia.

Sean Pavone/Shutterstock

Share of median income needed to afford a median-priced home: 29.4%Median household income: $60,185Median home-list price: $259,523

7. Pennsylvania

Philadelphia, Pennsylvania, USA at twilight.

Philidelphia.

RudyBalasko/Getty Images

Share of median income needed to afford a median-priced home: 28.5%Median household income: $74,855Median home-list price: $312,487

6. Michigan

Detroit, Michigan, USA downtown skyline from above at dusk.

Detroit.

Sean Pavone/Getty Images/iStockphoto

Share of median income needed to afford a median-priced home: 28.3%Median household income: $70,131Median home-list price: $290,329

5. Indiana

Buildings in Indianapolis, Indiana.

Indianapolis.

FilmRAW/Shutterstock

Share of median income needed to afford a median-priced home: 28.3%Median household income: $71,469Median home-list price: $295,810

4. Kansas

Aerial view of Topeka, Kansas.

Topeka, Kansas.

Mihai_Andritoiu/Shutterstock

Share of median income needed to afford a median-priced home: 27%Median household income: $74,030Median home-list price: $292,632

3. Ohio

Cincinnati, Ohio, USA. Aerial cityscape image of Cincinnati, Ohio, USA downtown skyline with bridges and Ohio River at spring sunset.

Cincinnati.

Rudy Balasko/Shutterstock

Share of median income needed to afford a median-priced home: 27%Median household income: $70,196Median home-list price: $277,348

2. Illinois

Chicago skyline aerial drone view from above, lake Michigan and city of Chicago downtown skyscrapers cityscape, Illinois, USA

Chicago

JaySi/Getty Images/iStockphoto

Share of median income needed to afford a median-priced home: 26%Median household income: $80,648Median home-list price: $307,674

1. Iowa

Aerial View of the Des Moine, Iowa Skyline facing West

Des Moines, Iowa.

Jacob Boomsma/Shutterstock

Share of median income needed to afford a median-priced home: 25.4%Median household income: $75,991Median home-list price: $282,886



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