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Skinny shoes, digital cameras, and clean-girl makeup reigned supreme in 2025.
We doomscrolled on TikTok to see what the cool kids are spending their money on, going into 2026.
TikTok’s top picks include the Rhode Pocket Blush, Alo’s Suit Up Trousers, and the Canon G7x Mark III.
TLDR: Digital cameras and K-Beauty are here to stay in 2026.
We took a scroll through TikTok and the websites of top-selling beauty retailers to see which shoes, bags, makeup products, skincare brands, and clothing items got top billing.
There were eight products that kept popping up. So if you want to look cool in 2026, here’s what you need on your shopping list.
Rhode Pocket Blush
Rhode’s Pocket Blush is the top on our list. Elf Beauty
Hailey Bieber’s Rhode was acquired by Elf Beauty for $1 billion in May. The brand’s minimalist packaging and focus on the “glazed skin” look have proven hugely popular on social media.
Rhode’s $20 Peptide Lip Tint also had a viral moment on TikTok, paired with Rhode’s silicon phone case, which features a slot for the lip tint.
TikTok is a big fan of the Rhode Pocket Blush, a $25 cream blush stick that creators say leaves a soft, dewy tint on the skin. The blush is at the top of Sephora’s bestseller list for makeup.
There are similar-looking viral blushes out there, too. If you’re a fan of K-beauty, check out beauty brand Banila Co.’s “Romantic Blush” range.
Hanyul toner pads
Mediheal’s toner pads in multicolored boxes were flying off the shelves at Olive Young when news editor Cheryl Teh visited its Seongsu store in Seoul in September. Cheryl Teh
Toner pads are a big deal on TikTok now, from South Korean brands such as Medicube and Torriden.
The crescent moon-shaped Yuja Brightening Toner Pads by South Korean skincare brand Hanyul, which contain Vitamin C and Niacinamide, are a top recommendation on skincare TikTok. A standard pack of 60 pads retails for $26 at Sephora.
K-Beauty’s rise to fame in the US is just starting. Major beauty retailers like Sephora and Ulta Beauty are stocking their stores with K-beauty brands ahead of South Korean retailer Olive Young’s debut in the US in 2026.
Ulta Beauty executives said in a December earnings call that the company’s K-beauty assortment “continues to resonate and drive skincare sales.”
Adidas Tokyo sneakers
Adidas’ Tokyo sneakers are popular on TikTok. Moritz Scholz/Getty Images
Slim, narrow sneakers have defined 2025. Think Puma’s Speedcats or the Onitsuka Tiger Mexico 66.
If you’re still holding onto Adidas Sambas or Gazelles, don’t fret — they’re still in style and remain on Adidas’ bestsellers list. If you’re looking for a new hot shoe, TikTokers are opting for the Adidas Tokyo sneakers, a compact shoe with a thin sole.
In 2025, the cool kids are all about affordable luxury, a trend we expect to continue into 2026. For bags, that means buying secondhand or scouting for mid-range brands, such as Los Angeles-based fashion brand JW Pei.
JW Pei’s “Hana” bag has made its rounds on TikTok. It was featured on TikTok by fashion creator Beatrice Salazar, showcasing her top picks for affordable, quiet luxury bags. The video has 1.6 million views to date.
The bag, which has an inverted trapezoid shape and a Birkin-esque front clasp, retails at $157 for the medium size and $112 for the mini size on JW Pei’s website.
Alo Suit Up Trousers
Alo’s Suit Up Trousers are a fan favorite on TikTok. Screengrab/Scaciose’s YouTube channel
TikTok’s current athleisure obsession is Alo’s Suit Up Trousers, a loose-fit pair of pants that retail for $148.
The pants, which have a slight pleated detail at the top, are recognizable because of their distinct “boxer-style” elastic Alo-branded waistband. Creators on TikTok have called them the “perfect airport pants.”
Fashion YouTuber Shaciose said in a review of the trousers that they gave her a “clean girl vibe” and said it was a “wardrobe staple.”
The pants are on Alo’s Women’s bestsellers list.
Owala
The Owala Freesip bottles remain hot on TikTok. Trove Brands
The Owala Freesip has retained its spot on the water bottle podium, with its bottles continuing to trend on TikTok.
The drinkware company releases its popular bottle in different colorways, keeping the product fresh. The colorway “Black Cherry,” featuring a dark berry body and pink cap, is particularly hot on TikTok — and only available on Amazon.
The 32-ounce bottles retail for $34.99 on the brand’s website.
HydroJug
The HydroJug Coffee Traveler bottle is giving Stanley Cups a run for their money. HydroJug
A competitor to Owala and the Stanley Cup has emerged: HydroJug.
HydroJug’s Traveler bottle is structurally similar to the Stanley Cup, but creators on TikTok say the HydroJug doesn’t leak as often. The term “HydroJug” surged in popularity in November, according to Google Trends.
As with the Owala, its colors are its top selling point. TikTok, in particular, loves the Espresso model, a brown body with a delicate floral lace pattern.
The 32-ounce bottle retails on HydroJug’s website for $39.99.
Canon G7x Mark III digicam
The Canon G7X Mark III is one of TikTok’s favorite digicams. Canon
Are you even an “It Girl” without a digicam in 2026? Small, pocket-sized digital cameras made their comeback in recent years and don’t appear to be leaving the zeitgeist anytime soon.
One of TikTok’s top camera picks du jour is the Canon G7x Mark III, a compact camera featuring a 4x optical zoom lens with a bright f/1.8 to f/2.8 aperture, perfect for sunset-by-the-beach outfit pictures.
A TikTok by creator Victoria Lightfoot, filming the camera’s unboxing, has notched 10.9 million views and 1 million likes.
It retails on Amazon for about $1,400. However, a cheaper alternative that has made its rounds on TikTok is the Kodak Pixpro FZ55, available on Amazon for about $140.
