Prediction platform Kalshi is looking to retain its power users with a new VIP program.
Kalshi has started emailing high-volume traders about a new loyalty program called “Kalshi Platinum,” which gives them access to merchandise and referral incentives, a company spokesperson confirmed to Business Insider.
Other program perks include tickets to in-person Kalshi events and dinners, plus access to a “dedicated account manager” who can assist with customer support questions from 7 a.m. to 1 a.m.
“For the past couple of months, our team has been brainstorming ideas on how to best serve our most loyal customers,” one Kalshi Platinum email read. “After speaking with both customers and partners, we are excited to announce the launch of Kalshi Platinum to a select group of Kalshi users.”
Financial exchanges Coinbase and Kraken, as well as sportsbooks FanDuel and DraftKings, have also implemented VIP programs. These types of programs have become particularly important to sportsbooks, which compete fiercely with each other for VIPs.
“Similar to other financial markets, brokerages, and large consumer brands, we’re piloting a program that offers priority support and other benefits to some of our most loyal customers,” a Kalshi spokesperson said in a statement.
Kalshi and its top rival, Polymarket, have become popular by allowing users to make money by trading contracts about the outcomes of events like elections, world events, and sports games. Kalshi announced that it had reached an $11 billion valuation in early December.
Unlike sportsbooks, Kalshi operates in all 50 states and is regulated by the US Commodity Futures Trading Commission. However, some state regulators have targeted prediction markets like Kalshi, arguing that parts of their businesses should be overseen by gaming authorities. Kalshi disputes that notion. The company has received cease-and-desist orders from several state agencies.
Kalshi has recently raised its profile through data integration deals with CNBC and CNN. These networks and their websites will display data from Kalshi that shows what its users think are the probabilities of different market and economic outcomes. For example, CNN could show Kalshi prediction data about which political party users think will control the Senate after the 2026 midterm elections.
