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Home » Davos 2026: Best Fashion and Style Status Symbols
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Davos 2026: Best Fashion and Style Status Symbols

EditorBy EditorJanuary 21, 2026No Comments6 Mins Read
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The World Economic Forum in Davos, Switzerland, attracts powerful leaders in politics, tech, and business.
Attendees were spotted in designer parkas and luxury bags throughout the week’s events.
They sported handmade gloves, monochromatic looks, and fur trims.

There’s far more to Davos fashion than the iconic blue beanie and a sea of suits.

Business Insider is on the ground at the annual World Economic Forum this week, and we’ll be keeping an eye on the status symbols we spot among the mountain fashion.

From designer parkas to the iconic Goyard bag, here’s what attendees are wearing to stay warm and stylish.

Matching sets are a simple yet stylish choice at Davos.

Linda Yaccarino, CEO of eMed Population Health.

Linda Yaccarino, CEO of eMed Population Health.

Kim Last/Business Insider

Linda Yaccarino, the CEO of eMed Population Health, was spotted at the event wearing a satin suit from Gabriela Hearst. The three-piece set, in its winter-white shade, featured a delicate floral print.

She wore the ensemble with ballet flats and chunky black glasses.

Luxury brands and statement accessories are doing all the talking.

Iuliia Bazhan, a model and the founder of Evoautism.

Iuliia Bazhan, a model and the founder of Evoautism.

Jamie Heller/Business Insider

Iuliia Bazhan, a model and the founder of Evoautism, attended in a full Chanel getup.

She wore a jacket and miniskirt from the fashion house’s Coco Neige collection, a floor-length coat, and white boots with thick chain detailing.

Men are using scarves and watches to show their style.

An attendee of the World Economic Forum in Davos, Switzerland.

An attendee of the World Economic Forum in Davos, Switzerland.

Roslyn Shaw

One attendee, photographed by Business Insider, accessorized his navy jacket with a multicolored scarf, sunglasses with orange-tinted lenses, and blue leather gloves.

He also wore a thick gold ring and a giant watch.

Some of the best outfits mix personality with practicality.

An attendee of the World Economic Forum in Davos, Switzerland.

An attendee of the World Economic Forum in Davos, Switzerland.

Thomas Oswald for BI

One woman was seen in Davos wearing a bright-pink suit with a white mock-neck top. On its own, the outfit was chic and feminine — especially when paired with her Louis Vuitton tote bag.

However, she didn’t accessorize with heels or jewelry. Instead, she wore tan snow boots and brown leather gloves.

Accessories like gloves become part of the story.

Man wearing all black, including leather gloves

The cofounder of startup-focused Telos House wore a Paul Smith suit.

Dan Defrancesco/Business Insider

Malachi Ajayi, the cofounder at Telos House, said he’s a big fan of double-breasted suits and jackets. The suit is Paul Smith, and his leather gloves were handmade in Nigeria. (He also wanted us to note there was some freshly spilled coffee on his jacket in case anyone noticed.)

Ajayi’s style took the long way to get to Davos. He drove from London as part of a caravan, picking up folks along the way. It took 14 hours, which is still faster than Business Insider’s Dan Defrancesco took to get here by plane.

A few people are wearing jeans in Davos.

An attendee of the World Economic Forum in Davos, Switzerland.

An attendee of the World Economic Forum in Davos, Switzerland.

Thomas Oswald for BI

Of course, they’re doing so fashionably. One person wore dark-wash jeans with white socks, red sneakers, and a puffy coat that combined both colors with others across its statement print.

They also wore a thick red scarf and a lilac beanie.

Fur trims keep attendees looking chic, despite chilly temperatures.

Sarah Backhouse of the World Fifty Group sports a Frankie Shop coat and Saint Laurent sunglasses.

Sarah Backhouse of the World Fifty Group sports a Frankie Shop coat and Saint Laurent sunglasses.

Jamie Heller/Business Insider

Sarah Backhouse, an executive director at executive networking company World Fifty Group, matched the fur collar of her Frankie Shop coat with a cozy fur hat.

She accessorized the ensemble with Saint Laurent sunglasses and a Maison Goyard bag.

The trend is popular among women and men.

Wealth Manager, Andrew Gan at Davos

Andrew Gan, managing director of the Philippines-based Beacon Holdings.

Jamie Heller/Business Insider

Wealth manager Andrew Gan gave his suit a Davos upgrade with a fur-lined coat and sunglasses as he headed to the Philippines House to moderate.

Some attendees are ditching their laptop bags for stylish purses.

Nidhi Sinha, head of marketing and communications for BCG North America.

Nidhi Sinha, head of marketing and communications for BCG North America.

Courtesy of Nidhi Sinha

Nidhi Sinja, the head of marketing and communications for BCG North America, opted to carry a notebook in her quilted weatherproof Tory Burch bag.

She coordinated the look with a North Face coat and L.L. Bean boots, both in cream hues that matched her white purse.

Some women are swapping heels for snow-friendly boots

Wendy Diamond, founder and CEO of Women's Entrepreneurship Day Organization.

Wendy Diamond, founder and CEO of Women’s Entrepreneurship Day Organization.

Jamie Heller/Business Insider

Wendy Diamond is the founder and CEO of Women’s Entrepreneurship Day Organization. She’s also an investor and board advisor for numerous companies.

She wore a green satin suit, a statement charm necklace, and thick black boots. She told Business Insider that green is her “happy color,” and that she likes to wear bright colors when “the world is so dark.”

Some attendees, like Stacey Kennedy, are sticking to one neutral shade throughout the event.

Stacey Kennedy, the CEO of Philip Morris International US

Spot the CEO of Philip Morris International US in black all week.

Jamie Heller/Business Insider

When the CEO of Philip Morris International US travels, even for long trips, she takes a carry-on. Her trick: Pick a color for the week and coordinate outfits around that, with travel-well fabrics. For Davos this week, the color is black.

Others are taking the opposite approach by embracing vibrant colors.

Jonathan Nowak Delgado at Davos

Jonathan Nowak Delgado of ViaTalenta Foundation.

Jamie Heller/Business Insider

Jonathan Nowak Delgado, a senior advisor at nonprofit ViaTalenta Foundation, per his business card, has a strategy to stand out at Davos: wear a mix of bold colors.

His outfit included a statement orange scarf, which his mother made for him.

Layering is an easy way to make multiple fashion statements.

An attendee of the World Economic Forum in Davos, Switzerland.

An attendee of the World Economic Forum in Davos, Switzerland.

Thomas Oswald for BI

One attendee photographed by Business Insider was seen wearing a tweed suit beneath a gray fuzzy coat and a thin, floral scarf.

In addition to the fabric layers, she wore black platform boots, white sunglasses, Chanel earrings, and a pink Prada handbag.

To stand out, some CEOs went bold with their fashion.

Jolie Hunt, the CEO of communications agency Hunt & Gather.

Jolie Hunt is the CEO of communications agency Hunt & Gather.

Jason Sanchez/Business Insider

Jolie Hunt, the CEO of communications agency Hunt & Gather, has worn some of the event’s most statement-making looks.

On Monday, she donned a printed minidress from Balmain with sheer tights, paired it with Larroudé x Libertine pumps adorned with lips, and carried an Hermès Birkin bag.



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