The American job market is a busy place. Even if your company has a desirable position with a great base salary and generous benefits, it can be hard to fill the role well if your employee search consists of nothing more than using job posting sites.
A post on the best place to post a job doesn’t mean a job search will lead to the best hire, says Marissa Morrison, vice president of people at ZipRecruiter — not unless you make moves to stand out.
To attract top-tier talent, Morrison recommends companies post a job with information about workplace culture, a clear and concise job description, and without useless corporate jargon.
By proactively searching for employees using tools like ZipRecruiter’s “Invite to Apply” feature and automated follow-up emails, hiring managers can save time and connect with the best-suited candidates.
Make your company stand out by being relatable
Any company can post jobs with a position title, salary, and benefit details, along with contact information, and then let the hiring platforms do the rest. While this will surely yield applications from people on the job search, it won’t deliver candidates who are genuinely interested in — and potentially right for — the job open at your company.
“To stand out as a great place to work [in job postings], companies should highlight what makes their workplace culture unique,” says Morrison. “Trust is built through transparency and authenticity. Be clear about the job responsibilities and communicate if you have a flexible work environment.”
This is especially true if you are seeking a younger and gender-balanced team. Morrison says, “Gen Z craves flexibility. Women are also two times as likely to accept a role based on company culture than men.”
Use AI to comb through résumés fast
There are countless résumés posted on hiring websites these days — it would take a lifetime for a human to read through them all. And it can feel like a lifetime just going through all the replies you get when you post a job.
But by using only the best job posting sites and by using ZipRecruiter’s AI hiring tools, you can find the best potential matches faster than ever.
“Sifting through résumés is the employer’s second most time-consuming recruiting task, only behind actually interviewing candidates,” says Morrison. “ZipRecruiter’s smart matching technology finds candidates with the right skills, education, and experience for your job and prompts them to apply.”
ZipRecruiter’s AI-assisted hiring process means faster connections with better candidates.
Quick communication is critical in hiring
ZipRecruiter makes it easy to send job postings to more than 100 job posting sites with a single click. Plus, you can use ZipRecruiter job post templates to create the perfect post for your needs.
Once your job post is live on all those hiring websites, you can consider the floodgates open. Whether candidates apply based on a prompt sent by ZipRecruiter or they just happen on your open position, response time is of the essence once someone applies.
Don’t play the waiting game when it comes to hiring, or that prospect may become a successful new employee at a different company.
“It is important to follow up consistently with candidates through every step of the hiring process by sharing regular updates so candidates know where they stand at each stage,” says Morrison. “There is no such thing as replying too quickly. This shows a company’s interest in a candidate.”
Know when to stop the search
At some point in the hiring process, it will be time to stop looking for employees and start talking to a select few.
“Hiring managers may stop reviewing applications once they have a strong cohort of high-quality candidates in the interview process and feel confident they can make a successful hire from that pool,” says Morrison.
But what constitutes enough promising résumés to stop the employee search? “While the exact number varies by role and industry, a common internal target is to identify a short-list of five to eight truly qualified candidates to move to the interview stage,” says Morrison.
At that point, it’s time again for the human touch as you and your hiring team meet, vet, and consider hiring your top prospects for the job.
ZipRecruiter makes it easy to create job postings that will convert to promising prospective hires.
This post was created by Insider Studios with ZipRecruiter.
