One of the biggest challenges a company can face is figuring out how to post a job that will quickly attract suitable candidates. It’s a problem that plagues small to medium businesses and enterprise-level organizations alike, because no matter the size of the company, an unfilled job is a problem, but a bad hire is even worse.
If you want to know how to post a job that will get you the best candidates, you need to think about the Mona Lisa. And yes, Leonardo’s famous painting does have something in common with how you hire employees.
Each day, an average of 24,000 people see the Mona Lisa. The canvas measures just 30 by 21 inches, and while it’s a masterpiece from a technical perspective, there’s more to those astounding numbers than the brushstrokes and perspective. Along with an outsized reputation, this painting’s location — a central hall in the famed Louvre art museum — has made it the most-viewed painting on the planet.
Now, just imagine what a well-written job posting can do for your company when you figure out the best place to post a job.
Where you post matters as much as what you post
Any hiring manager can write a quick job description and toss it up onto a dozen free job posting sites and then sit back and wait. But what do you catch with a wide net? Lots of fish, sure, but usually not the type you’re after.
To hire employees who will thrive at your company, you need to do two things: create a job posting that will resonate with the right prospects and place it on the right job boards — namely, the sites where good prospects are on the job search.
Granted, all of that is easier said than done. Which is why so many hiring managers turn to ZipRecruiter both for support in drafting attractive job postings and for help selecting the best job posting sites that will lead to proper matches.
Crafting the perfect job post, with a little help
Companies that use ZipRecruiter job enhancements in their hiring process get an average of three times the response rate compared to those that go it alone, and they get up to nine times the number of qualified applicants through traffic boost.
That’s true in large part because ZipRecruiter offers hundreds of job posting templates that can be customized as needed. Dedicated ZipRecruiter account managers help employers select templates and fill them out using proven, data-backed inclusions, such as specific salary information, key benefit package highlights, and custom job description language.
The best job posts let candidates imagine themselves as employees; ZipRecruiter helps companies create such posts and then helps serve them to the most promising candidates through AI-driven candidate matching.
AI-supported candidate matching helps cut the guesswork of where to post jobs, bypassing poor matches and leveraging hiring platforms more likely to yield high-quality employees. And once a handful of potential hires is established, ZipRecruiter can help you narrow the pool through a data-centric approach.
How data speeds up the hiring process
Once you have a number of prospective new hires lined up, you can lean on ZipRecruiter’s AI-backed analytics to rapidly assess the quality of each applicant. This approach weeds out those applicants who might have looked good on paper but who aren’t actually a solid fit, and it greatly speeds up the hiring process — as in by as much as 2-3 times faster, according to recent industry reports.
ZipRecruiter’s analytics dashboard makes such determinations based on skills matching, education and certification assessment, comparison against workers with similar experience, and myriad other factors. The result is that the few candidates with whom you enter into interviews and negotiations will be ideally well-suited to the position in question.
A well-written job post with the right key elements, that’s well-placed on a job posting website, will have great candidates lined up. ZipRecruiter’s suite of hiring tools helps ensure you end up with the best of the best.
Learn how ZipRecruiter can help you post jobs and hire employees faster than ever.
This post was created by Insider Studios with ZipRecruiter.
