MrBeast is building out a platform to match creators and marketers, the CEO of the top YouTuber’s company said at The New York Times’ DealBook Summit on Wednesday.
Jeffrey Housenbold, CEO of Beast Industries, said the company was “building a two-sided marketplace in a global creator platform, matching creators with Fortune 1,000 marketers who want to be able to access the creator influencer economy in an efficient way to be able to build demand for their products and services.”
A spokesperson for the company said the marketplace was in the general-discussion phase and that there were no specifics to share yet.
An early 2025 fundraising pitch deck viewed by Business Insider said the company was exploring a creator marketplace. It described the marketplace as identifying creators that fit brands’ campaign goals, facilitating creator campaigns across platforms, and helping creators with monetization, viewership growth, and product launches.
MrBeast, whose real name is Jimmy Donaldson, has been expanding beyond his YouTube channel — which has over 450 million subscribers — and into other business lines for some time. He’s already in consumer products through his Feastables chocolate line, and has action figures and an Amazon show, “Beast Games.”
Housenbold on Wednesday ticked off other business lines the company was expanding into, including financial services and a mobile phone company.
Beast Industries took in over $400 million in revenue last year, according to investor materials viewed by Business Insider. The company lost money last year, mainly because of high costs in its media business, and has been on a push to cut costs as well as expand to new revenue lines.
As YouTube’s biggest creator, MrBeast could bring his clout to the creator-marketer matchmaking space, which has been growing as advertisers shift spending from traditional media to social media creators.
He would be entering a crowded field, with ad holding companies, tech platforms, and independent agencies already offering those services to varying extents.
Ad spending on creators in the US is expected to hit $37 billion this year, growing four times as fast as the overall media industry, a November Interactive Advertising Bureau report found.
