Mark Zuckerberg, this year, set out a vision to entirely automate advertising, where brands can simply connect their bank account, set out the objective of their campaigns, and let Meta’s artificial intelligence tech handle the rest.
San Francisco-based startup AdsGency wants to extend that vision to Google, TikTok, Reddit, Pinterest, and more.
AdsGency’s operating system hosts multiple large language models and uses AI agents to automate the campaign planning process, which includes generating ads and placing them.
It also integrates marketers’ first-party data, as well as third-party data and integrations with data and customer-relationship management platforms like Snowflake or Salesforce, to help track campaign performance in real time.
Founded in 2023, AdsGency’s customers include the tech companies Mobvoi and Pika, as well as the Chinese company TAL Education.
On Monday, AdsGency said it had raised a $12 million seed funding round, led by XYZ Venture Capital. Streamlined Ventures, HF0, and Hat-Trick Capital also participated.
“AdsGency has shown such impressive growth because it really is the first functional alternative to bloated ad stacks,” said Camille Ricketts, partner at XYZ Venture Capital, in a statement.
AdsGency said it will use the fresh funding to hire engineers, developers, and go-to-market experts to support the company’s expansion. The company, which has raised $15 million in total, currently has a head count of 15.
The company is the latest in a wave of startups seeking to apply AI technology to simplify and streamline the ad buying process. However, while many of those startups focus on small and medium-sized businesses, AdsGency also aims to target enterprise clients.
“We want to disrupt the traditional ad agency,” Bolbi Liu, AdsGency founder and CEO, told Business Insider in an interview.
Check out the pitch deck AdsGency used to secure its $12 million seed investment, shared exclusively with Business Insider. Some of the slides have been omitted or redacted.
