The power of TikTok propelled one user’s content to primetime television, and people are loving it.
TikToker Romeo Bingham, 25, is receiving an outpouring of support after their viral Dr Pepper jingle was picked up by the brand and used in a commercial that aired during Monday’s College Football Playoff National Championship game. Social media users quickly caught onto the audio and praised the partnership.
“Dr Pepper, baby, it’s good and nice,” Bingham sang in a TikTok video posted December 23.
As of Wednesday afternoon, the post had over 44 million views and 50,000 comments from users and brands alike. Bingham’s video gained traction on TikTok before the jingle was featured in a TV commercial, prompting some users to predict a collaboration was on the horizon.
“I am waiting for Dr Pepper to offer a massive contract,” one commenter said on December 29.
Bingham and Dr Pepper did not reveal the terms of their deal and did not respond to requests for comment.
Several companies, including Buffalo Wild Wings, Panera Bread, and Hyundai, have also pounced on Bingham’s comments and requested jingles for their brands.
Bingham created a song for Vita Coca, which the beverage brand posted on TikTok on January 16.
The partnership between Bingham and Dr Pepper appeared to be in the works for a few weeks leading up to the game, which ESPN reported attracted over 20 million viewers in 2025. On December 31, Dr Pepper commented under Bingham’s video, telling them to check their DMs.
Support for Bingham has continued, with users sharing videos and comments congratulating them on the collaboration. Others have chimed in, saying they hoped Bingham got a good payday.
I hope that girl who did the Dr. pepper jingle got paid very well. Cause I just saw the commercial.
— tyler (@tcas25) January 20, 2026
And the marketing strategy seems to be working for Bingham. As of Wednesday, Bingham is operating a website offering the Dr Pepper effect to brands.
“I’m buying a Dr Pepper just because,” one user wrote on TikTok.
