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Talent Manager Teaches Hollywood Pros About the Creator Economy: Deck

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2025-11-28T12:15:05.860Z

Talent firm G&B Digital Management has been hosting creator economy classes for Hollywood pros.
Traditional entertainment workers are seeking new skills as the film and TV industries slow down.
Here’s G&B’s presentation laying out the dos and don’ts of the creator world.

It’s a tough time in Hollywood, with TV shows being canceled, shoots moving to cheaper locales, and jobs lost to industry consolidation. Meanwhile, the independent creator economy is booming.

G&B Digital Management, a 10-year-old talent management firm, has been hosting free classes, called “Flipping the Script,” aimed at helping Hollywood workers capitalize on new opportunities. G&B founder and CEO, Kyle Hjelmeseth, has put them on in Los Angeles and New York. About 40 people attended a recent event in New York, including film and TV producers and directors.

During the class, Hjelmeseth and G&B’s education director, Joey Gagliardi, gave a high-level overview of the creator economy and practical steps people can follow to take advantage of it.

One big takeaway: the new and old entertainment worlds have more similarities than you might think, and even people used to being part of big crews and behind the scenes have transferable skills.

“You’ve already been trained for all of this,” Gagliardi told the New York class. “Because nobody runs a ship tighter than a producer.”

Check out slides from the presentation deck they used for “Flipping the Script.”

G&B Digital Management encourages Hollywood pros to chart their path

G&B Digital Management master class for creators slide deck


G&B Digital Management

G&B sees creators falling into three main types

G&B Digital Management deck 2A


G&B Digital Management

One type is lifestyle creators who are known for taking people behind the scenes of their lives.

A second type is industry insiders or educators

G&B Digital Management deck 3A


G&B Digital Management

G&B says a lot of Hollywood pros who are used to working behind the scenes are well-suited to this approach because it enables them to showcase their professional expertise.

A third type is entertainers

G&B Digital Management deck 4A


G&B Digital Management

These people perform as characters in monologues, comedy bits, skits, and series.

Do you want to be on camera or off?

G&B Digital Management deck 5A


G&B Digital Management

G&B says your first big decision is to figure out if you want to be on camera or not. Those on camera tend to be actors, hosts, and performers building personal brands online. Their personality is central to the content, and they use storytelling to connect directly to their audiences.

The off-camera path

G&B Digital Management deck 5B


G&B Digital Management

G&B lays out ways writers, directors, producers, photographers, videographers, and editors can apply their skills to the creator economy, doing things like translating creative concepts to digital series for themselves or other creators.

Hollywood and the creator economy aren’t that different

G&B Digital Management master class for creators slide deck 1


G&B Digital Management

Many Hollywood terms and skills have their counterparts in the creator economy.

Start with a strong profile

G&B Digital Management slide deck 2


G&B Digital Management

Ask yourself when creating a digital profile: If someone landed on your profile today, would they know who you are, what you do, and why they should follow you?

Consistency is key

G&B Digital Management slide deck 3


G&B Digital Management

G&B stresses that posting regularly and with a consistent tone is important for attracting brand sponsors as well as fans. A creator who does this well is Bonnie Barton, whose home decor account flashesofstyle has a different color palette for each season.

Pairing food and fun

G&B Digital Management slide deck 4


G&B Digital Management

Another is Brandon Gouveia, a chef known for his fun and accessible recipes.

Put your pets to work

G&B Digital Management slide deck 4


G&B Digital Management

For people who don’t want to be on camera, a pet can be a worthy substitute.

Have a strong hook

G&B Digital Management slide deck 6


G&B Digital Management

G&B recommends coming up with a good hook to grab people while they’re scrolling — a cold open, if you will.

Be human

G&B Digital Management slide deck 8


G&B Digital Management

Carson (Crustbycarson) and Ashby Florence are examples of popular creators who have gained big followings by being natural and unpolished.

Don’t reinvent the wheel

G&B Digital Management slide deck 6


G&B Digital Management

Stick with an easily repeatable format and a couple of consistent phrases that people know you for.

Be real and consistent for a winning formula

G&B Digital Management slide deck 10


G&B Digital Management

Carson is an accountant by day who often starts his posts with a quippy intro before sharing his pastimes.

His account is brand-friendly

G&B Digital Management slide deck 11


G&B Digital Management

His account sticks with a few themes — traveling, working out, cooking — making it well-suited to brand sponsors.

Posting shouldn’t be a chore: Work it into your daily life

G&B Digital Management slide deck 11


G&B Digital Management

Other dos: Respond to comments and messages, and build your posting activity into your schedule.

Don’t oversell or chase trends

G&B Digital Management slide deck 12


G&B Digital Management

Stay yourself if you’re doing a product-focused post. Don’t change your tone of voice or be too salesy, G&B says.

Figure out who your audience is, and share your life with them

G&B Digital Management slide deck 13


G&B Digital Management

G&B says being consistent will also teach platforms’ algorithms what you’re about, so they can recommend you to potential future followers.



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