MrBeast, who built a brand on stunt videos featuring cash giveaways, wants to help his fans manage their money.
The world’s top YouTuber, who has 445 million subscribers, is laying the groundwork to expand into financial services, according to a new trademark application and investor materials viewed by Business Insider.
The application, filed with the US Trademark and Patent Office on October 13, lists plans for a “mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services.” It would exist under the “MrBeast Financial” brand.
The trademark application aligns with a 2025 fundraising pitch deck that outlined plans to expand into fintech, which was viewed by Business Insider. That deck described customized offerings that would target MrBeast’s audience, supported by financial literacy content. The deck listed nine potential offerings, including student loans, insurance, and credit insights. It said the company would launch by partnering with a fintech company to leverage its existing infrastructure “while avoiding regulatory, credit risk, and capital requirement.”
The deck provided no timeframe for a launch, but companies that file for a trademark are required to submit a sworn statement stating their intention to use it. In the investor deck, the potential offering was referred to by a slightly different name, “Beast Financial.”
A spokesperson for MrBeast, whose real name is Jimmy Donaldson, declined to comment.
Some creators, including TikToker Charli D’Amelio, have invested in fintech firms. However, it’s unusual for a creator to enter a field like banking themselves because of the regulation involved, said trademark attorney Josh Gerben, whose firm works with entrepreneurs, a variety of companies, celebrities, and pro athletes. Even in the context of a licensing deal, there’s a reputational risk when people’s money is involved.
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“You’re putting your brand’s reputation on the line,” Gerben said. “If you’re doing an energy drink or clothing line, the chances of things going wrong is pretty low.”
Donaldson has already dabbled in the fintech world. In 2024, fintech company MoneyLion sponsored a $4.2 million giveaway tied to the creator’s Amazon Prime Video show “Beast Games.”
Donaldson has also spoken publicly about the topic of personal finance, including its relevance to his own life. He previously made videos asking college kids how much money they had in student debt. He’s spoken about being a billionaire on paper, and in 2024, he said his mom controlled his bank account.
Donaldson’s company, Beast Industries, has sought to bring more financial discipline to its operation under CEO Jeffrey Housenbold, who was hired last year.
Donaldson has made a series of big bets outside YouTube in the last few years, including launching a chocolate brand, Feastables, and a lunch food brand dubbed Lunchly. He also hinted in investor materials about plans to build a creator platform and mobile phone service in the vein of Ryan Reynolds’ Mint Mobile.
